Welcome to
Stockholm Fragrance

Where Elegance Meets Essence

Stockholm Fragrance

Stockholm Fragrance, founded by Joanna Kaneteg in 2016 and later co-owned by Alexandra Linnuste, is the result of a shared dedication to the art of fragrance and interior design. Our collaboration is built on a mutual commitment to excellence and innovation within the industry.

At Stockholm Fragrance, our mission is to inspire and uplift through carefully crafted interior designs and captivating fragrances that enhance spaces and experiences.

We believe fragrance and beauty hold a unique power to connect people, transcending race, gender, and identity. Embracing this universal connection, we design products that inspire, unify, and foster a deeper appreciation for the surrounding beauty.

Our core differentiator lies in sustainable design and uncompromising quality. With meticulous attention to details such as functionality, manufacturing standards, and rigorous fragrance testing, we create an exclusive and sought-after product experience for today’s conscious consumer.

Our lifestyle products appeal to the modern, discerning customer who values both sustainable design and exceptional quality.

Our business concept centers on offering a refined range of aroma diffusers with premium perfume and essential oils that enhance well-being and ambiance, providing a refreshing, long-lasting indoor atmosphere.

Our vision is to become the preferred choice for homes, hotels, spas, retail spaces, and all environments that seek to elevate guest and customer experiences, creating memorable, meaningful connections.

Where Luxury Came to Meet its Match

Sustainable Fragrance with Lasting Quality

Stockholm Fragrance is a fragrance, design, and environment-driven company distinguished by its commitment to sustainable design and exceptional quality.

Our expertise lies in a meticulous craft that prioritizes functionality, rigorous manufacturing standards, and precise fragrance testing, resulting in a brand that embodies exclusivity and aligns with the values of today’s discerning, conscious consumers.

Our lifestyle products cater to the modern individual who values sustainable, high-quality design. In today’s fast-paced world, our locally rooted company offers products that enhance well-being and bring a sense of calm and balance to everyday life.

Elevate Spaces with Lasting Scents and Well-Being

Our business concept is to offer premium Aroma Diffusers with Perfume and Essential Oils that elevate well-being by filling spaces with long-lasting, refreshing scents. Our vision is to become the preferred choice for homes, businesses, hotels, spas, and retail spaces—anywhere that seeks to enhance guest or customer experiences.

Stockholm Fragrance range features innovative Aroma Diffusers that combine fragrant, fresh air with soothing lighting. Our signature perfumes are crafted in Grasse, France, and include 21 distinctive fragrances designed for every room, environment, and season.

In interior design, engaging all the senses is essential. Scent plays a vital role, enhancing both ambiance and well-being by positively influencing mood and creating memorable first impressions.