Welcome to Stockholm Fragrance

Where Fragrance & Interior Design Unite in Luxury

Stockholm Fragrance

Stockholm Fragrance is a Swedish home fragrance brand founded by Joanna Kaneteg in 2016 and now owned and led by sisters Alexandra Linnuste and Joanna Kaneteg.

We create home fragrance products that combine Scandinavian design, thoughtful functionality and a refined scent experience. Our collection includes aroma diffusers, perfume oils, essential oils, aroma burners, reed diffusers and scented candles—designed not only to fragrance a room, but also to become part of the interior.

Every detail is carefully considered, from scent selection and product development to packaging and presentation. Our scented candles and reed diffusers are handcrafted in Sweden, while our perfume oils are made in Grasse, France.

Our products are created for homes, hotels, spas, offices and retail environments seeking distinctive fragrance experiences with a strong visual identity.

History

Stockholm Fragrance was founded by Joanna Kaneteg in Stockholm in 2016.

The idea began after Joanna spent time in Miami, where she discovered how hotels, retailers and other businesses used fragrance as an important part of their identity and customer experience. She saw an opportunity to bring this connection between scent and design to the Nordic market, and Stockholm Fragrance was born.

Alexandra Linnuste joined the company as Creative Director in 2024, bringing extensive experience in digital marketing, e-commerce, brand development and creative strategy.

Today, Stockholm Fragrance is owned and led by the two sisters. Together, Alexandra and Joanna continue to develop the brand, combining fragrance, Scandinavian design and visual storytelling to create products that transform the atmosphere of a space.

Brand Philosophy

We believe home fragrance should be as carefully considered as the interior it lives in.

Our approach brings together refined scent, Scandinavian design and thoughtful functionality. From the proportions of an aroma diffuser to the character of a fragrance and the details of its packaging, every element contributes to the complete experience.

Our ambition is to create products that perform beautifully, complement their surroundings and deserve to be displayed.

Our mission

is to inspire and uplift through thoughtfully designed interiors and captivating fragrances that transform spaces and enrich experiences. We believe that scent and beauty have a unique power to connect people. Embracing this universal bond, we craft products that inspire, unify, and cultivate a deeper appreciation for the beauty that surrounds us.

Our vision

is to become the preferred choice for homes, hotels, spas, retail spaces, and any environment that seeks to elevate guest and customer experiences, creating memorable and meaningful connections.